Delivering compelling sales & marketing programs that are innovative, strategic and drive a solid ROI.


About

We are a young company, but the experience & expertise is immense.

The principal, Donna Campbell is a successful, respected and well connected travel industry professional with over three decades experience in the tourism Industry, who's focus since 1990 has been the Asia/Pacific region. The last 15 years have been exclusively dedicated to the promotion, education and sale of Canada, with partners, in the Australian market.

Relationships within all are long standing - a testament which afford DC & Associates the ability to easily access and involve any tourism suppliers, or tourism marketing organisations in appropriate activities in the Australian market.

DC & Associates has a highly developed and responsive network of contacts, including wholesale/retail partners, media, advertising and research agencies, airlines Non traditional partners, many now friends, has grown and enables products and suppliers working with DC & Associates Worldwide an easy entree to this high performing Australian market.

Strength

We are a complete service provider, offering every aspect of marketing or promotion required.

We specialise in providing Tourism Marketing, Media, Communications and Public Relation services to the travel industry and consumers in Australia. With over 35 years of experience selling tourism in the international market place - the last 15 years working exclusively promoting Canada to the Australian trade, media and consumer.

 

solid marketing initiatives

A proven track record of successful marketing initiatives that show a sold ROI to all partners that is clearly outlined our reference letters.

Just ask and we're happy to show you.

experience & network
of over 35 years

Our advantage is our experience and network working within government organizations and crown corporations for over 35 years gives us a clear understanding of governing protocol, systems and reporting.

top notch
associates Worldwide

A worldwide stable of top notch associates with diverse skills and abilities, all well experienced in the Australian & Asia Pacific market.

wide distribution
channels

The ability to work with all distribution channels in Australia - tour operators, retail agents, Media, PR & online.

trustful budget management

A track record of successfully managing multi-million dollar budgets - productively leveraging co-operative partnerships - always ensuring a balanced budget with measureable programs at year end.

solid marketing initiatives

A proven track record of successful marketing initiatives that show a sold ROI to all partners that is clearly outlined our reference letters.

Just ask and we're happy to show you.

 

 


Services

Market intelligence

on Australian travel trends (written/presented)

Strategic

market specific documents preparation

Brand positioning & marketing strategies

Event management

including road show coordination

VIP trips in-market

agendas including media, trade & interviews

Website & database management

Destination representation

at ANTOR

Industry briefings

for visiting product / destination suppliers

Comprehensive travel guide production

(printed/online)

Catalogue shoots

for non-traditional products



Trade
  • Travel agent and wholesale res and sales destination/product training
  • Key account management
  • Wholesale product introductions for inclusion in catalogues
  • Cooperative marketing negotiations
  • Agent and product team familiarization tours - hosting & coordination
  • Trade functions & events
  • ROI documented & reported for all initiatives
  • Retail agent education & incentive programs
  • All programs to include targets and measurement objectives

Public
Relation
  • Non-traditional partnerships - initiatives to key target audience
  • Reader offers - targeted database collection
  • Destination 'events'
  • Competitions

Advertising
  • Advertising briefs
  • Creative concepts & advertising placement
  • On-line & social media
  • E-marketing
  • Outdoor campaigns
  • Direct mail & EDM's
  • Competitions that drive collection of qualified database names